Jun 2011 20

Cover Image
Hypefactor
Category: Electro-pop / Indie Rock
Album: Exit Strategies
Stars: 4
Blurb: Hypefactor’s first full-length album is a near perfect balance between exploratory production and accessible songwriting.


 

Hailing from New York and rising from the ashes of late ‘90s outfit The Aggression, Hypefactor comes in strong with a full-length album that highlights the band’s slick sense of production and crafty songwriting. Led by F.J. DeSanto and Brandt Gassman, and featuring a cast of collaborators that include Cracknation’s Jamie Duffy and Virus-23’s Leo Canneto and DeSanto’s former band mate in The Aggression Mike “Ash” Venezia to name but a few, Exit Strategies expands on the formulas and modes explored by the band on The Distracted Lover EP with songs that are as melodic and accessible as they are exploratory in their sonic textures and unconventional in their arrangements.

As “The Morning After the Life Before” fades us into layers of guitar arpeggios and skittering synths, DeSanto’s Peter Hook inspired bass guitar melody enters; the song hits full force with a blast of rock & roll energy, guitars, bass, and electronics forming a veritable tapestry of sound that will immediately remind listeners of the later works of New Order, while DeSanto’s vocals sing both clear and with just a hint of grit to add to the song’s power. Other songs follow with post-new wave rock energy like kickoff single “One.Nine.Five.Six” with its grinding guitars and catchy melodies, “Leningrad” with the guitars shimmering crystalline amid a shuffling rhythm, and “Creation Phase” with its trancelike electronic reverberations and danceable beat. And then you have the instrumental “Shiodome” as Gassman and DeSanto layer guitar drones that shine beneath somber bass guitar melodies in a manner that will remind listeners of the early ‘90s work of The Cure, while “Don’t Dream, Just Schedule” begins with a subtle IDM-esque mesh of electronic rhythm and ambience that steadily rises to a highly satisfying climax. Especially noteworthy are the vocals of Peter Riley, whose emotive croon takes on a characteristic similar to Chris Connelly as he sounds in his lighter works on “Clean Up,” and on “The Subtle Distinction” sounds more akin to the ‘80s rock styling of Tears for Fears.

Hypefactor has crafted a fine album in Exit Strategies, presenting to listeners a style that is at once familiar and modern, evoking the modes of the past without sounding overly nostalgic. There is nary a flaw to be found on the album, with a seamless flow between the instrumentals and the vocal tracks and a near perfect balance between the forward-thinking production and the songwriting with all the ingredients for mass appeal.
 
Track list:

  1. The Morning After the Life Before
  2. One.Nine.Five.Six
  3. Clean Up
  4. Shiodome
  5. Our Faith
  6. Don’t Dream, Just Schedule
  7. The Subtle Distinction
  8. Leningrad
  9. Creation Phase
  10. Exit Strategies

 
Hypefactor Website http://www.hypefactor.com
Hypefactor MySpace http://www.myspace.com/hypefactor
Hypefactor Facebook http://www.facebook.com/pages/Hypefactor/329312607892
Hypefactor Twitter http://www.twitter.com/hypefactor_band
Hypefactor BandCamp http://hypefactor.bandcamp.com
MOGworld REcordings
 
Purchase at:
Amazon CD
Amazon MP3
CDBaby
 
2011-03-01
 
Ilker Yücel (Ilker81x)

2 Comments

  1. Sam says:

    Your contact tab doesnt work, do you have an email?

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