Nov 2011 15

Consumer Junk - ProductConsumer Junk
Category: Electro / Industrial / Techno
Album: Product
Stars: 1.5
Blurb: Mostly forgettable electro with a hackneyed, overbearing “message.”


There are a few bright spots on this offering from Consumer Junk, the stage name of electro musician Gerwin van Ruiswiik. Among them are the bright new-wave drums at the introduction of “Buy,” providing a strong background for the dark fuzzy guitar and heavy yet rhythmic synth, the melancholy atmosphere created by the piano and soft looping synth on “Be My Valentine,” and the clashing drums on “Carbohydrates.”

However, the rest of the album is forgettable at best and unbearable at worst. The “lyrics” mostly consist of clichéd spoken slogans, like “Buy consumer buy” on “Consume” and “The food we eat is killing us” and “Politicians do nothing” on “Artificial.” These slogans are repeated on a seemingly endless loop. The music features some catchy rhythms, but ruins them either by repeating them even more than the words, as with the initially intriguing harsh, heavy drums on “Plastic,” or by overload, as heard in the fast, loud, tuneless synth on “C14H18N2O5,” titled after the chemical formula for Aspartame. The band is obviously trying to convey a serious message, but the lack of creativity, both in the words and music, makes it come across as simple, all too ignorable preaching.

Track list:

  1. Consume
  2. Buy
  3. Yellow
  4. Lot Lizard
  5. Carbohydrates
  6. Be My Valentine
  7. Plastic
  8. C14H18N2O5
  9. Artificial
  10. World Economy

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Elizabeth Green (salomedesade)

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