ReGen Magazine is proud to premiere the latest music video from industrial/rock collective Primitive Race, titled “So Strange.” The opening track from the band’s 2015 self-titled debut album, “So Strange” was written by Erie Loch (Blownload, Exageist, Dream in Red) and Dave “Rave” Ogilvie, with mastering by Maor Appelbaum and additional programming by Kurt Maas; the music video was directed by Loch, who states, “‘So Strange’ was, for me, a great opportunity to bring some much needed brutality into the dance format.”
Formed in 2013 by bassist/promoter Chris Kniker, Primitive Race has taken the form of a veritable supergroup and has featured such contributing talents as Mark Gemini Thwaite (Peter Murphy, The Mission, Gary Numan), Tommy Victor (PRONG), Raymond Watts (PIG, KMFDM), Graha Crabb (Pop Will Eat Itself), and Andi Sex Gang (Sex Gang Children). Of the band, Loch says, “Primitive Race is like a world without borders… but louder.” Following a successful IndieGoGo and social media campaign that yielded several preview tracks, the project made its debut in June, 2015 with the Long in the Tooth EP featuring a collaboration with PIG; the self-titled album followed in August of that year, with the Follow the Leader remix companion arriving in September.
Kniker hints at upcoming material from Primitive Race, stating, “The best part of Primitive Race: There are no rules. Praga Khan (Lords of Acid) and I have been talking about making some noise with Dave Ogilvie and MGT. My buddy Skum Love, just signed with David Ellefson’s (Megadeth) new label EMP; I can’t wait to have him out to do some vocals. Tommy (Victor) is family, so he has to be involved. It’s gonna be louder, more focused, and aggressive this time around. I just feel that emotion swelling up and coming to the surface. Everything I’m playing is loud and dirty.”